Domain Valuations

To understand the value of any premium domain name, it is important to look at the domain name keywords, industry served, current or projected traffic, search results and current trends in the marketplace. When our company appraises a domain name, these are all factors that we look at. We research these metrics using propriety software and internet tools that our developers at UrlCollection.com have built over the past 25 years.

The value of quality domain names has been on the rise annually since .com domains were rolled out to the general public in the early 90's. It has been said that premium domains have been one of the best performing internet investments ever available. Due to the overall growth of the internet, the availability of premium keyword domain names has become extremely limited.

Domain names have become their own asset category in the intellectual property and legal industries. Each year many high quality domain names sell for over $1 Million and thousands sell for six figure values and above. It has been said "Premium domain names have and will continue to grow in value faster than any other commodity seen before".

By starting a new business or rebranding an existing one, with a keyword strong domain name as your new brand, you will find immediate customer recognition, better ranking results in the search engines, potential type-in traffic and the best part – a new business that makes sense from day one.

What is considered a premium domain name?

To separate the value of just any domain name to a high quality domain name, it is often compared to the real estate marketplace. If you are going to open a new retail business in your home town, you have many choices of locations. On the main street in town and you will pay more, in a high traffic mall and you will pay even more. The reason behind this is all based on potential traffic to your business. These are potential customers that either drive by, walk by or are other-wise visible to your business. Generally the more you pay for your location, the more traffic or potential customers you will be exposed to.

In the domains industry, it works much like the same - except instead of a brick and mortar location in your home town, you have a business that is a small part of a huge marketplace - the worldwide internet. To stand out in an enormous world like this, you have to control a niche or hedge against all the other companies in your industry online. When a potential customer searches or type's in their browser what they are looking to buy - or rent - or get repaired - or travel to - the keywords of the domain name will stand out and help them make the decision to visit your website.

Premium keyword domain names at work...

We all know of many companies online that have sprouted up in the last 20 years that have very cool, but sometimes strange sounding names. One of the largest online retailers is named after a jungle - a large computer company is named after a fruit - a large travel company is named after a boat - how many famous car models do you know that are named after animals (usually fast animals) like mustangs, impalas, cougars, barracudas, broncos, vipers, rams and jaguars? In the branding industry - it all starts with the name. If you are building, expanding or starting an online business - it all starts with the domain name.

Cool, short and memorable domain names have been very popular for online branding. We have worked with many start-up and expanding businesses over the years. Our clients have purchased thousands of short and brand ready domain names from UrlCollection.com